Select Page

3 Online Reputation Management Best Practices You Must Know

by | Dec 9, 2021 | 0 comments

What is online reputation management ORM?

Online Reputation Management (ORM) is used to build a positive image online and maintain it over time. It is the process of monitoring, managing, controlling, and improving your reputation across all online platforms. It even includes monitoring forums, listings, blogs, etc., that could be impacting your reputation, and working to resolve them. it’s a proven tool that can be used to promote your brand, increase sales, and protect your business reputation.

Here are the 3 best practices for ORM Online Reputation Management:

Continuously monitor all platforms: It’s essential to keep tabs on what people are saying about your brand; You can do this by looking out for negative comments on blogs, online forums, review sites either by using a social listening tool or deploying resources. Once these comments are identified, ensure that you respond to them promptly as this not only gives you an opportunity to interact with existing customers but also to attract new customers. Also, nowadays consumers reach out to online platforms for advice, queries, and reviews, so it’s essential to monitor and control the damages before it’s too late.

Always keep responses positive, authentic and concise: Always keep responses positive, authentic, and concise. Your responses must be direct, professional, and informative. Even with all your efforts, some people might still criticize your business. You must accept and address these queries in a smart way. You can do so by using humor, showcasing humility, or accepting criticism. In short, you need to keep your customers happy, which means responding to both negative as well as positive comments.

Online Reputation Management for Higher Education Institutions


Maintain Transparency: Organizations conceal their methodologies and policies because they fear being viewed negatively by their customers.  But these days customers prefer transparency, they like to have all the necessary information about the brand and products they use. In fact, according to a report on Sprout Social, nearly 9 out of 10 (85%) people will stick to a brand even if it’s in a crisis given that it has a history of being transparent. 73% of people don’t mind paying more for products that guarantee complete transparency.

Hence, it’s essential for organizations to understand the importance of transparency and maintain transparency in the online space.

If you are looking to partner with an ORM company that incorporates all these best practices and a lot more, please connect @


Leave a Reply

Your email address will not be published.

about us

AiPlex was established in the year 2003 and is currently one of the most respected Online Reputation Management, Content Protection, and Digital Marketing Solution companies.

Recent posts

Fake E-Commerce Sites & Customer Trust
Fake E-Commerce Sites & Customer Trust

Shopping has gone online; e-commerce sites are convenient and offer great deals. This is a multi-trillion-dollar business and the stakes are quite high.  India has a population of more than 1.4 billion and is a fast-growing economy, the number of online shoppers is...

How to Identify Fake Websites: A Comprehensive Guide
How to Identify Fake Websites: A Comprehensive Guide

Fake Websites-All Too Many A simple search on Google of your brand might surprise you.  It is very likely that fake websites crowd the search results. The proliferation of fake websites is a significant concern. Malicious Intent These websites are created for...

Fake Websites and Their Devastating Impact on Brands
Fake Websites and Their Devastating Impact on Brands

While consumers have, over the years, got used to navigating seamlessly through websites to make purchases, connect with brands and seek information; unbeknownst to them a sinister threat looms – fake websites. These deceptive websites pose a significant danger to...

Pin It on Pinterest