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What is Social Listening in ORM?

by | Jun 29, 2023 | 0 comments

Listen, Understand, Engage:

If social listening is not part of your digital toolkit (repertoire), you are missing out on a goldmine of valuable information.  Information that could help fuel your business growth strategy.

Social listening can provide insights on what your customers and potential customers truly think about your brand.

You can not only tap into their conversations about you on social platforms but also track how your competitors are perceived. It’s like having instant access to real-time market research that can shape your business decisions.

All you need is to know how to tap into this treasure trove of information.

Your brand’s reputation is shaped by what you hear. Social listening gives you the power to shape it in your favour

What is Social Listening?

Social listening is having your ears to the ground on social media; tuning in to what people are talking about your brand, your competitors, and topics that matter to your business.

Social listening helps you monitor your brand mentions on social media, get an understanding of issues faced by your customers, and get to know customer expectations.

But then, it’s not just about your brand, it also helps you keep tabs on your competitors, see what’s trending, and understand the overall buzz surrounding topics that are relevant to your business.

It also helps you shape your products or services and improve your customer service in line with customer expectations and industry trends.

It is also about making the best use of social media to further your business goals.

Why is Social Listening Important?

Social listening helps you:

Customer Insights: Get valuable insights into how customers perceive your brand, understand their opinions, sentiments, and experiences. Address concerns, respond promptly, and improve overall customer satisfaction.

Proactive Reputation Building: Proactively engage with your audience. Monitor discussions related to your brand, industry, or relevant topics and participate in those discussions and build positive relationships with your customers. Strengthen your brand’s reputation and foster loyalty.

Competitor Analysis: Get insights into your competitors’ online campaigns and strategies, identify their strengths and weaknesses. Use these insights to differentiate yourself from your competitors and make data-backed business decisions.

Monitor, Identify, & Mitigate Reputational Crisis: Detect potential reputation crises in real-time, and identify negative sentiment, emerging issues, or viral content that could harm your brand. Take pre-emptive and proactive measures to mitigate the impact of crisis situations.

Brand Improvement: Gain valuable feedback and suggestions from your customers, identify areas for improvement, enhance your products or services, and align your brand with customer expectations. This iterative process of listening, understanding, and engaging with your target audience helps you build a sustainable and positive brand reputation.

Now that you understand the importance of social listening for your business growth, what next?

We Can Help

We at AiPlex fully understand the power of social listening and its role in building a positive online perception for brands, businesses, celebrities, and corporate honchos too.

Backed by years of experience managing the online reputation of unicorns and decacorns in the startup ecosystem, we have introduced AiPlex Bridge (a social listening tool like no other).

AiPlex Bridge can help you to leverage the power of social listening to efficiently manage your online reputation, engage with your audience, and establish an enviable brand image.

“Transform Your Brand’s Perception. Request a Demo Now!”

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about us

AiPlex was established in the year 2003 and is currently one of the most respected Online Reputation Management, Content Protection, and Digital Marketing Solution companies.

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