Tablet dashboard - monitoring and removing defamation content

Brand Rights Enforcement AND Defamatory Content Removal

Challenge

A promotional stunt for a betting app involved burning a Heritage Motorcycle Maker. This was falsely portrayed online as a dissatisfied customer protesting against the brand's quality and service. Piggybacking on the traction this fake video was receiving several customers started sharing grievances that were proactively being addressed by the brand.A negative narrative started trending online about the brand.

-Unauthorized brand usage via fake websites, apps, and impersonation.

AiPlex Mandate & Actions Taken

Identify and remove all forms of brand misuse and defamatory content online.

PlatformApprovedRemovedRemoval %
YouTube7686%
Instagram2626100%
Facebook3267%
Twitter171694%
Play Store701701100%
Websites9889%
News/Blogs131185%
Others646195%
Total84077993%

779 URLs of infringing/defamatory content removed.

701 fake APKs (36,000 downloads) deleted.

26 Instagram & 2 Facebook handles (2.8M+ followers) taken down.

6 high-traction YouTube videos removed before they went viral.

2 fake websites impersonating Heritage Motorcycle Maker deleted via ISP intervention.

61 URLs pending removal required legal orders.

Impact Delivered

Brand Protection: Stopped content maligning product quality and service.Fraud Mitigation: Prevented consumer deception and impersonation.Reputation Management: Preserved trust with customers, dealers, and investors.

Compliance: Reduced legal exposure from unauthorized brand usage.ROI: Protected potential revenue loss and improved brand perception.

Strategic Focus

Continuous monitoring of brand mentions.

Targeting impersonators, phishing websites, and unauthorized APKs.

Long-term ORM and brand enforcement plan.

Conclusion

AiPlex’s expertise in ORM, IPR, SEO, and brand protection ensures sustained defense against online threats. Our mission: eliminate fraudsters and safeguard hard-earned brand equity.

Together, We Protect.