ORM
Online Reputation Management
Reputation Monitoring
Detailed Sentiment Analysis
Real-Time Data Monitoring Across the Web
Social listening
Podcast & Webinar Monitoring
Customer Review Analysis
Competitive Intelligence Keyword-Based Monitoring
Review Management
On-site Review Management.
Offsite Review Management
Integrated Review Management
Crisis /Negative
Reviews /Interaction Management
Review Management
Interaction Management/Microsites
Search Protection
Brand Keywords Protection
SE Wipeout
Rich Snippet
Social Media Branding
Social Media Channel Creation Management
Community Building on Social Media
Social Media Event Calendar Management
Reputation Monitoring
Detailed Sentiment Analysis: Fine-Grained Sentiment Analysis, Emotion Detection, Intent-Based Analysis, Aspect-Based Analysis, & Sentiment Histogram Management.
Real-Time Data Monitoring Across the Web: Tracking reputation based on keywords of the brand and the management team on social media, search engines, media sites, news, blogs, and forums.
Competitive Intelligence: Leveraging our big data for Descriptive Analytics, Diagnostic analytics, predictive analytics, & prescriptive analytics, we deploy strategies to improve your brand’s digital health.
Podcast & Webinar Monitoring: We monitor podcasts for brand mentions and keywords related to your business. We also collate speaking opportunities for the leadership and management teams to drive positive engagement.
Customer Review Analysis: We create a dashboard system for Customer reviews, Customer Analytics, Regression Analytics, Performance Measurement & management, & Data Clustering.
Keyword Based Monitoring: Specific keywords are used to understand the brand’s online presence and reputation. Leveraging our in-house tools and based on the reputation monitoring report, we use objective-specific keywords to identify the brand’s problematic areas.
Review Management
On-Site Review Management: We enhance the organic and inorganic visibility & discoverability of your brand by driving relevant upvotes, shares, product reviews, likes, and comments via genuine customers. We also engage with customers’ posts and create a dashboard to escalate and resolve.
Offsite Review Management: We manage interaction, rebuttals, negative feedback, and complaints. We also drive the publishing of organic and inorganic positive reviews and feedback across all managed social media.
Integrated Review Management: We automate the review management process using in-house management tools to increase the impact of our ORM efforts, thus giving us the ability to manage multiple social media platforms from a single console.
Search Protection
We offer comprehensive online reputation services to enforce copyright, trademark, and wordmark rights, protecting your brand from keyword abuse and misuse. Our approach ensures that authentic, positive content takes centre stage in search results. We do this by publishing credible and engaging content—such as business profiles, success stories, leadership insights, and CSR initiatives—across high-traffic and authoritative platforms, both online and offline. This not only strengthens your brand’s digital presence but also builds long-term trust and visibility.
Search Engine Wipeout Using our antipiracy expertise, we remove unlicensed or defamatory content and optimize search results for positive mentions of the brand. We also reach out to happy customers and get them to write genuine product reviews.
Rich Snippet Authorship and Microformat Compliance: To ensure Google-validated data shows up when your brand is searched, we get respected influencers / reputed academics / parents to write about your products and services in industry-specific forums and boards.
Social Media Branding
Our social media experts create or revamp social media channels to improve the digital health of the brand.
Building fans, followers, likes, fan clubs, customer engagement, and CRM efforts through:
• Influencer-Led & Community Development Campaigns
• Interactive Management Campaigns to Repair Reputation
• Negative Review Management/Replacement Campaign
Social Media Event Calendar Management:
Creating buzz via objectively specific content such as:
• Influencer-led text, static, video, and gif formats
• Influencer-led Podcasts & Webinars on social mediaTargeted Influencers
Our influencer database consists of a variety of influencers, such as celebrities, entrepreneurs, parents, students, philanthropists, educators, photographers, industry-specific experts, models, and more, who have global reach and are constantly creating content for brands across platforms.
Brand TonalityThe voice of our influencers connects with millions each day across platforms.
Crisis/Negative Reviews/ Interaction Management
As a trusted reputation management agency, we specialize in identifying the root cause of a reputational issue and crafting a detailed crisis response plan to manage it effectively. Our team formulates strategic responses to media inquiries and builds a solid media communication strategy. We act swiftly to contain negative mentions before they escalate into full-blown controversies. AiPlex has takedown access and moderator privileges on over 200 hosting platforms—including Facebook, Instagram, Twitter, and Daily Motion—to remove defamatory or harmful content. We also handle the removal of mobile apps that host defaming material across all digital platforms.
Review ManagementManaging negative reviews by resolving genuine concerns, propagating positivity, and cross-publishing positivity across relevant third-party sites.
Interaction Management
Addressing bad PR, negative mentions, dissatisfied customers, and their grievances. Microsites: Developing and implementing goodwill campaigns via sites, competitions, memes, and goodies to promote brand image.
How We Remove
Defamatory
Content
We identify the websites where the defaming content has been published. This process would include: Collating a list of websites that have been uploading defamatory content, memes, or comments against the brand. Identification of those websites, social media accounts, and mobile apps that have been sabotaging your brand name. Building a database that would help us identify and bring down such websites in the future.
Extraction and Removal
Extraction: Once such websites are identified, our team will proceed to extract websites and links by using search algorithms and keywords. Links from UGC platforms, social media, mobile apps, and websites that defame your brand with misleading information or derogatory comments will also be extracted.
Removal: Removal of defaming content using takedown tools. AiPlex has takedown access and moderator facilities to bring down defamatory content on more than 200 hosting sites like Facebook, Instagram, Daily Motion, etc. We also remove "mobile apps" hosting defaming content across all digital platforms.
Notification
Once the extracted links are identified, we will then proceed to notify those individuals or entities. Should we not receive an appropriate response from the said individual, we will send them a follow-up email. Should we not receive a response or compliance regarding our follow-up email, we will then notify the website’s hosting service provider to terminate those websites for violations.
In certain situations where the brand is confronted with belligerent websites, we will be glad to provide the following:
- • Our legal team will be collating all defaming URLs that we have reported to you thus far.
• All defamatory screenshots will also be provided.
• All correspondence will also be provided to you.
Personal Reputations Management
As a discreet and trusted reputation management firm, we provide bespoke services for celebrated sports icons, influential public figures, and high-profile personalities. Our focus is on safeguarding your digital and public persona against malicious narratives, unauthorized leaks, and speculative gossip. We keep a watch on online platforms, news sources, and social media to ensure your name, image, and brand remain protected. Working closely with you or your representatives, we neutralize reputational threats, address misinformation, and protect your reputation.
Monitoring
Monitoring online reputation across the web using tracking and sentiment analysis tools, mentions of names, usage of images, rankings and visibility of positive and negative content, page authority of content sources, etc.
Suppression
Deleting negative content (across social engines and other platforms), suppressing any non-removable negative content, and reducing their visibility dramatically.
Removal
Removing misrepresentation of facts, malicious negative publicity, rumour-mongering, leaking of private images, scandals, fake news, etc.
Crisis Management
A comprehensive crisis management plan on how to handle the crisis, knowing whom and how to contact, and doing what needs to be done.
Quick, Responsive, Effective and Sensitive ORM.